https://www.bijanhashemi.com/home daily 1.0 2026-04-01 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1572475678193-ZXXJ6CJL5HWM8XHH1MKA/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1572564216522-KXKELNAJ68LS7C9Y7DXD/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1572991371409-YCRP5YO3HWR4827X3GEZ/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1572994208175-SLN0MH8084X6Q4R0QQB4/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575593575069-ASSKQOHB7QMEXGLYUVF6/Profile+image.png Home https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575592235378-SBHG1QRA0586TTZZWDKM/Profile+image.png Home https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1775081538384-L2HVL0NNION6X2REND8T/IMG_1789.JPG Home https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1775081061917-OR19ODHIYY98DZA2B5UV/IMG_1749.JPG Home https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1775081742709-XNVSD2JK5D7OUSK7XMXR/IMG_1966.JPG Home https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1775081061792-TNM0M4QZFPNM5IJS6286/IMG_1759.JPG Home https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/2598348a-905f-4bd0-a9d7-20dd19015e39/design+system.jpg Home - Make it stand out Developer web design System As part of the site migration and developer site rebranding effort, I built a web design system over the course of 6 months consisting of 94 distinct components across 4 responsive breakpoints that work with light or dark page themes. The above image shows just a portion of the page components designed. I built heroes, features, cards, columns, headers, lists, tabs, banners, testimonials, mosaic, logo carousels, accordions, paragraph, gallery, video, code, modals, navigation, alerts, background, and social components. https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/eb2a05dc-5180-4170-a43d-6ffe5b327b2c/O+site+redesign.jpg Home - Make it stand out Developer site redesign As the UX Creative Director, I led the design team in a complete redesign of the Oracle Developer site. We redesigned and migrated 175 pages to a newly built design system and CMS. https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/9d8c50cf-e632-43bf-bc6c-2ffbd3f58ff0/Personas.jpg Home - Make it stand out Developer Personas I identified and built the personas for the Oracle Developer audience. I interviewed and surveyed dozens of developers and subject matter experts to build out the developer team personas over the course of 3 months. https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1612570123654-IYSB6K3RPCUHAUG23ZI0/ZRM.png Home Zillow Rental Manager marketing site I designed the marketing web presence for Zillow’s Rental Manager suite of services for landlords and renters. I designed the microsite information architecture, the homepage, category pages, and detail pages while laying the design groundwork for a new CMS system. See it live https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1612568930676-7GQ3QJMCJLWWPK1IU420/Design+library.png Home Zillow marketing web design system I designed the Zillow web marketing design system that paired with a new Wordpress CMS allowing for rapid construction of web marketing pages across the Zillow organization. I also migrated the existing design system to Figma, built training material, and ran training sessions allowing for greater collaboration across disciplines resulting in quicker page builds. https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/a1945f04-0446-4045-9b2b-6bf7ab62c15f/What+moved+us.jpg Home - Make it stand out Zillow “What Moved Us” year-in-review site As part of a small team, I helped with the page layout, information architecture, asset mastering, and performance evaluation for the Zillow “What Moved Us” year-in-review site. See it live https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576132449449-8J27UBZ51Y6W6Z8CVDSJ/Xbox+pages+%E2%80%93+1.png Home Xbox - Homepage and navigation Client: Microsoft For 3 years, I designed, maintained, and updated the user experience across the Xbox marketing site. Including the homepage, navigation, the category pages, and the templatized product marketing pages. See the project summary See it live https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576132576719-1DKII1QUHFJSHBAULEN9/Game+pass+cover.png Home Xbox Game Pass product marketing pages Client: Microsoft I designed new product marketing pages for Xbox Game Pass and Xbox Game Pass for PC, defined the commerce experience, and integrated the new experience into the existing site structure. Read the case study https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576139166468-QMS1CBRD3KRGE7WS5VGR/Xbox+community+cover.png Home Xbox community page Client: Microsoft I designed the community hub that acted as a centerpiece for returning site visitors. It was designed to show all of the different ways to engage with the brand. It landed the latest news & updates, popular streamers, and upcoming events. And it provided avenues to dive deeper with dev stories, forums, support channels, and social channels. See it live https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576133506337-GUR9RA9G23LLE5M6P3H6/Xbox+one+x+cover.png Home Xbox One X product marketing page Client: Microsoft For the launch of the new console, I designed the Xbox One X product marketing page. See it live https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576106020117-5AN19B70J930RJWJZ8AD/help+me+choose Home Xbox - Help me choose tool Client: Microsoft I designed a tool to help people choose the right console, games, and accessories personalized to their needs. Ready the case study See it live https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576138606465-K8XCFEDSFP2JTLKVN6AE/Xbox+one+games+catalog+cover.png Home Xbox games catalog product listing page Client: Microsoft I designed the product listing pages for the Xbox games catalog focusing on filtration controls and results refinement. See it live https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576133149827-U37T7C8MPI61E9E9BQ72/Year+in+review+cover.png Home Xbox Year in Review 2018 Client: Microsoft I concepted, designed, and specced the Xbox Year in Review experience for 2018. See the project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576134988740-M63NXRRRQK4BTOXMTGE5/Minecraft+homepage+cover.png Home Minecraft.net redesign Client: Microsoft I overhauled the site architecture for Minecraft.net redesigning the navigation structure adding new products, features, and functionality. See it live https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576135011331-N23TT2Z6WP144T2CVNEX/Minecraft+EE+homepage+comp.png Home Minecraft Education Edition content refresh Client: Microsoft My team updated the Minecraft Education Edition site to better communicate with educators and parents. See it live https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576109613034-TGI80YRS5SKKWV9F7NR0/Mixer+cover.png Home Mixer information architecture and product marketing pages Client: Microsoft I designed the information architecture, product marketing pages, feature pages, and provided future direction for integrating new marketing content into Mixer.com. See the project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576133131389-Y2U5065PEZT02VF0285U/Goalkeepers+cover.png Home Goalkeepers annual event site Client: Bill & Melinda Gates Foundation I worked with the Gates Foundation to design a site for their annual Goalkeepers event and digital report. See the project summary See it live https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576133970901-DJAZPZDSUQC5JH996YGL/Lenovo+smarter+cover2.png Home Lenovo Smarter Technology for All brand campaign microsite Client: Lenovo Working with Lenovo, I designed the Smarter Technology for All brand campaign Microsite, exploring the limits of interactive storytelling on the web. See it live https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576137194448-QKAJGAYN0V9PFT7MUBTP/T-MOBILE+MONEY+COVER.png Home T-Mobile Money new user sign up Client: T-Mobile I designed the new user sign up flow for the T-Mobile money app. https://www.bijanhashemi.com/portfoliov1 daily 0.75 2019-12-11 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576105468951-L6B4OKNQCN8BB9UYG996/Xbox+test+pages+%E2%80%93+1.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575950490647-OE3UBZQBBPBGW4S7FZUS/Xbox+pages.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588119072-4TOL2RZS2FRQJ1LRL999/Xbox+gear.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588125510-LUNLH7YMD8E5NYRL8ZVK/NTC.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588120208-GDKH5HFJ8YUN0WKKB6H6/sitemap.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588123998-DA8O7EAGDKFPQUUWO91B/Task+diagram.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588122827-2EYF54S9WA5C314OWJTG/Xbox+commerce.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576019827966-ATPAMZH5FN583YZB3392/Year+in+review+cover.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575587501367-MDUS5OF8MB8EU44F8CZV/Year+in+review+wires.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575587502143-ZJRK3X9M7PANFFAOPT7J/Year+in+review+screens.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575587502953-2T5FT4SL3F2PWF01CC9M/Year+in+review+snowglobe.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575587499882-ZGKLROCRXYT5GLK88E1A/Year+in+review+vid+2.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575587497408-6FY9WE34UMY5AK899O7B/Year+in+review+vid+1.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576019924825-RZA4X73P8TKLHF6D0TM5/Mixer+%E2%80%93+1.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575589749803-SVGJI1U6TSKITLCTQ7NL/Mixer+sitemap.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575589751284-IWLTUNC38SWFNBDLF7KU/Mixer+progression.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575589747717-IPBIBHSJM6CEF3R922EJ/Mixer+video.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576019450665-XGAMY7HBQST9KHD3KI4I/Goalkeepers+pages+%E2%80%93+a+%E2%80%93+1.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588762673-YW6ES72IDM1JRSR3J324/2018+gk+wires.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588762039-YC2DHILT5EJ0ADEJRN40/2017+gk+wires.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588761561-TEY64SSCZJUXWGQBDNZ4/2019+GK+sitemap.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588759866-AN7WNYD4R4F2HRIAG3CT/2019+GK+draft+intro.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575590588573-PMB3QTOFRNJH0TZTNSCK/Minecraft+community.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1573077382791-ETW7JINBMULAQZ0Z34T0/MINECRAFT+UPDATE.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576020010211-PODNOHQTC3LD08LKN3ZU/Minecraft+EE+homepage+comp.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575590118377-8DPFPTSEZZLMLG3CJDOV/Minecraft+EE+setup.png Portfolio v1 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575590119671-VVLHIM08YNEHGPMLKKH4/Minecraft+EE+wires.png Portfolio v1 https://www.bijanhashemi.com/game-pass-case-study daily 0.75 2020-01-12 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576103623034-2EUDGP0KP1DSZDXJLKCB/image-asset.jpeg Game Pass case study https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576024861684-HJKQ03KRLAYLQDTN8KAU/Xbox+pages+%E2%80%93+2.png Game Pass case study https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1577825468179-AR27AMG4OZ8KGQYESZJH/GP+Audit+example.png Game Pass case study A slide from the external audit showing features sets of competitors in media subscription services. https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1577828062301-GXB3WLYTQ5JQ6KLPME2S/content+identification.png Game Pass case study A slide form the information architecture presentation showing how I organized and presented the information to our clients. https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1577827602955-EAQ7TQBG4X7WO5TRG41U/GP+sitemap.png Game Pass case study Sitemap showing integration into the larger site, and where messaging lives across the full site. https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588123998-DA8O7EAGDKFPQUUWO91B/Task+diagram.png Game Pass case study User flow digram showing integration into the larger site and connection with the purchase flow. https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1577947426901-CZ1BQBVT5J0N9SIZF12V/GP+annotated.png Game Pass case study Annotated wireframes https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1577828731788-CA3I8NKJLRBPJYJULX38/Hover+state+exploration.png Game Pass case study Interaction design exploration showing hover state and media previews. https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1577829855983-DTO9NYRS96HSHHAPDG53/Gp+for+pc.png Game Pass case study Xbox Game Pass for PC product marketing page showing custom messaging designed for PC gamers https://www.bijanhashemi.com/xbox-navigation-project-summary daily 0.75 2020-01-12 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1577993525708-HJWMCE9A1WBQL6CKNKZR/image-asset.jpeg Xbox navigation project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576105468951-L6B4OKNQCN8BB9UYG996/Xbox+test+pages+%E2%80%93+1.png Xbox navigation project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575950490647-OE3UBZQBBPBGW4S7FZUS/Xbox+pages.png Xbox navigation project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588119072-4TOL2RZS2FRQJ1LRL999/Xbox+gear.png Xbox navigation project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588125510-LUNLH7YMD8E5NYRL8ZVK/NTC.png Xbox navigation project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588120208-GDKH5HFJ8YUN0WKKB6H6/sitemap.png Xbox navigation project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588123998-DA8O7EAGDKFPQUUWO91B/Task+diagram.png Xbox navigation project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588122827-2EYF54S9WA5C314OWJTG/Xbox+commerce.png Xbox navigation project summary https://www.bijanhashemi.com/xbox-year-in-review-project-summary daily 0.75 2020-01-12 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1572564216522-KXKELNAJ68LS7C9Y7DXD/image-asset.jpeg Xbox Year in Review project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576019827966-ATPAMZH5FN583YZB3392/Year+in+review+cover.png Xbox Year in Review project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575587501367-MDUS5OF8MB8EU44F8CZV/Year+in+review+wires.png Xbox Year in Review project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575587502143-ZJRK3X9M7PANFFAOPT7J/Year+in+review+screens.png Xbox Year in Review project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575587502953-2T5FT4SL3F2PWF01CC9M/Year+in+review+snowglobe.png Xbox Year in Review project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575587499882-ZGKLROCRXYT5GLK88E1A/Year+in+review+vid+2.png Xbox Year in Review project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575587497408-6FY9WE34UMY5AK899O7B/Year+in+review+vid+1.png Xbox Year in Review project summary https://www.bijanhashemi.com/help-me-choose-case-study daily 0.75 2020-01-12 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576103623034-2EUDGP0KP1DSZDXJLKCB/image-asset.jpeg Help me choose case study https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1578353227935-ZFWTKGXYZPC04USM8D6N/Xbox+help+me+choose.png Help me choose case study https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1578353045690-NGJIC7T0QS9CWCCWITV2/Xbox+help+me+choose+%E2%80%93+1.png Help me choose case study https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1578527063693-X7UMDJNA73EUHMH4Q6MU/Hmc+screen.png Help me choose case study Early wireframe draft with annotations https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1578526657249-JKTY0HV12H1PE56FIGM2/image-asset.png Help me choose case study Results page wireframes https://www.bijanhashemi.com/mixer-project-summary-1 daily 0.75 2020-01-24 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1577993525708-HJWMCE9A1WBQL6CKNKZR/image-asset.jpeg Copy of Mixer project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576019924825-RZA4X73P8TKLHF6D0TM5/Mixer+%E2%80%93+1.png Copy of Mixer project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575589749803-SVGJI1U6TSKITLCTQ7NL/Mixer+sitemap.png Copy of Mixer project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575589751284-IWLTUNC38SWFNBDLF7KU/Mixer+progression.png Copy of Mixer project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575589747717-IPBIBHSJM6CEF3R922EJ/Mixer+video.png Copy of Mixer project summary https://www.bijanhashemi.com/mixer-project-summary daily 0.75 2023-09-28 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1577993525708-HJWMCE9A1WBQL6CKNKZR/image-asset.jpeg Mixer project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576019924825-RZA4X73P8TKLHF6D0TM5/Mixer+%E2%80%93+1.png Mixer project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575589749803-SVGJI1U6TSKITLCTQ7NL/Mixer+sitemap.png Mixer project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575589751284-IWLTUNC38SWFNBDLF7KU/Mixer+progression.png Mixer project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575589747717-IPBIBHSJM6CEF3R922EJ/Mixer+video.png Mixer project summary https://www.bijanhashemi.com/goalkeepers-project-summary daily 0.75 2020-01-24 https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1577993525708-HJWMCE9A1WBQL6CKNKZR/image-asset.jpeg Goalkeepers project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1576019450665-XGAMY7HBQST9KHD3KI4I/Goalkeepers+pages+%E2%80%93+a+%E2%80%93+1.png Goalkeepers project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588762673-YW6ES72IDM1JRSR3J324/2018+gk+wires.png Goalkeepers project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588762039-YC2DHILT5EJ0ADEJRN40/2017+gk+wires.png Goalkeepers project summary https://images.squarespace-cdn.com/content/v1/5d9502eb721d37004db51ef8/1575588759866-AN7WNYD4R4F2HRIAG3CT/2019+GK+draft+intro.png Goalkeepers project summary