Bijan Hashemi

UX Creative Director | Seattle, WA

I’m a UX Creative Director with 12+ years of experience specializing in UX design for web marketing. I work across the full spectrum of UX with a deep specialization in design systems and information architecture. I’ve designed some of the biggest sites on the web including Xbox, Minecraft, Zillow, and Oracle.

Contact me: bijan.hashemi.ux@gmail.com

What I bring to the team

Caring design leadership

I lead by creating supportive environments where designers can thrive. Through open communication and thoughtful mentorship, I guide teams from concept to delivery while growing talent and raising the standard of the work.

A love of problem solving

I thrive on untangling complexity. From shaping ambiguous problems with stakeholders to architecting clear, intuitive information structures, I enjoy breaking down messy challenges and structuring thoughtful solutions.

Full spectrum UX

My skill sets span the entire UX process, from uncovering user & business needs through wireframing, prototyping, and performing QA on the final product. Because I understand every stage of the journey, I design solutions that are both strategic and practical.

A passion for tech

Over a decade in tech and I’m still excited to dig into what's next. AI, VR, 3D printing, hardware, gaming, anything digital - I follow it, explore it, and bring that curiosity and desire to tinker into my work.

Big on process

Consistently great work doesn't happen by accident. I know the design process inside and out, and I adapt it deliberately to fit each project, stakeholder, and team, so quality is never left to chance. A strong process is the difference between an 8-hour project and a 40-hour project.

A collaborative mindset

Cross-functional collaboration is where I thrive. I work daily with stakeholders, developers, analysts, and leadership - bridging gaps, sharpening processes, and mentoring junior designers to help the whole team level up.

UX skill sets

Discovery

Requirements gathering

Competitive & best practices analysis

Content evaluation

Design pattern analysis

User research

User interviews

Personas

Heuristic evaluation

Ideation

Information architecture

Experience mapping

User flows

User journeys

Storyboarding

Content strategy and organization

Site navigation

Design

Lofi / Hifi wireframes

Visual design

Interaction design

Pattern libraries

Mood boards

3D Modeling

Prototyping

Figma / Adobe XD clickable prototyping

inVision prototyping

HTML/CSS (directional)

Production

Design specifications

Functional specifications

Web framework specifications

Templates & CMS specifications

Web accessibility specifications

Evaluation

A/B testing and optimization (directional)

Usability testing

WCAG 2.0 accessibility validation

Portfolio

Hashi Arcade, Owner / Product Designer, 2025 - Current

Arcade and pinball machines

I started a side business designing and building premium arcade and virtual pinball machines. I spent 2 months prototyping 4 unique products, iterating multiple times on each build, and then spent 3 months building a limited run of each product.

Oracle, Creative Director, 2021 - 2023

series of images clipped from a design system — **Developer web design System**
As part of the site migration and developer site rebranding effort, I built a web design system over the course of 6 months consisting of 94 distinct components across 4 responsive breakpoints that work with light or dark page themes. The above image shows just a portion of the page components designed. I built heroes, features, cards, columns, headers, lists, tabs, banners, testimonials, mosaic, logo carousels, accordions, paragraph, gallery, video, code, modals, navigation, alerts, background, and social components.

**Developer site redesign**
As the UX Creative Director, I led the design team in a complete redesign of the Oracle Developer site. We redesigned and migrated 175 pages to a newly built design system and CMS.

**Developer Personas**
I identified and built the personas for the Oracle Developer audience. I interviewed and surveyed dozens of developers and subject matter experts to build out the developer team personas over the course of 3 months.

Zillow, Senior UX Designer, 2020 - 2021

Zillow Rental Manger marketing site I designed the marketing web presence for Zillow’s Rental Manager suite of services for landlords and renters. I designed the microsite information architecture, the homepage, category pages, and detail pages whi… — **Zillow Rental Manager marketing site**
I designed the marketing web presence for Zillow’s Rental Manager suite of services for landlords and renters. I designed the microsite information architecture, the homepage, category pages, and detail pages while laying the design groundwork for a new CMS system.
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Zillow marketing web design system I designed the Zillow web marketing design system that paired with a new Wordpress CMS allowing for rapid construction of web marketing pages across the Zillow organization. I also migrated the existing design syst… — **Zillow marketing web design system**
I designed the Zillow web marketing design system that paired with a new Wordpress CMS allowing for rapid construction of web marketing pages across the Zillow organization. I also migrated the existing design system to Figma, built training material, and ran training sessions allowing for greater collaboration across disciplines resulting in quicker page builds.

**Zillow “What Moved Us” year-in-review site**
As part of a small team, I helped with the page layout, information architecture, asset mastering, and performance evaluation for the Zillow “What Moved Us” year-in-review site.

Wunderman Thompson, Senior UX Designer, 2016 - 2019

Xbox - Homepage and navigation Client: MicrosoftFor 3 years, I designed, maintained, and updated the user experience across the Xbox marketing site. Including the homepage, navigation, the category pages, and the templatized product marketing pages.… — **Xbox - Homepage and navigation**
Client: Microsoft
For 3 years, I designed, maintained, and updated the user experience across the Xbox marketing site. Including the homepage, navigation, the category pages, and the templatized product marketing pages.
**See the project summary**
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Xbox Game Pass product marketing pages Client: MicrosoftI designed new product marketing pages for Xbox Game Pass and Xbox Game Pass for PC, defined the commerce experience, and integrated the new experience into the existing site structure.Read the… — **Xbox Game Pass product marketing pages**
Client: Microsoft
I designed new product marketing pages for Xbox Game Pass and Xbox Game Pass for PC, defined the commerce experience, and integrated the new experience into the existing site structure.
**Read the case study**

Xbox community page
Client: Microsoft

I designed the community hub that acted as a centerpiece for returning site visitors. It was designed to show all of the different ways to engage with the brand. It landed the latest news & updates, popular streamers, and upcoming events. And it provided avenues to dive deeper with dev stories, forums, support channels, and social channels.

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