Portfolio
Oracle - Developer Relations, Creative Director, 2021 - 2023
Developer web design system
As part of the site migration and developer site rebranding effort, I built a web design system over the course of 6 months consisting of 94 distinct components across 4 responsive breakpoints that work with light or dark page themes. The above image shows just a portion of the page components designed. I built heroes, features, cards, columns, headers, lists, tabs, banners, testimonials, mosaic, logo carousels, accordions, paragraph, gallery, video, code, modals, navigation, alerts, background, and social components.
Developer site redesign
As the UX Creative Director, I led the design team in a complete redesign of the Oracle Developer site. We redesigned and migrated 175 pages to a newly built design system and CMS.
Developer personas
I identified and built the personas for the Oracle Developer audience. I interviewed and surveyed dozens of developers and subject matter experts to build out the developer team personas over the course of 3 months.
Zillow, Senior UX Designer, 2020 - 2021
Zillow Rental Manager marketing site
I designed the marketing web presence for Zillow’s Rental Manager suite of services for landlords and renters. I designed the microsite information architecture, the homepage, category pages, and detail pages while laying the design groundwork for a new CMS system.
Zillow marketing web design system
I designed the Zillow web marketing design system that paired with a new Wordpress CMS allowing for rapid construction of web marketing pages across the Zillow organization. I also migrated the existing design system to Figma, built training material, and ran training sessions allowing for greater collaboration across disciplines resulting in quicker page builds.
Zillow “What Moved Us” year-in-review site
As part of a small team, I helped with the page layout, information architecture, asset mastering, and performance evaluation for the Zillow “What Moved Us” year-in-review site.
Wunderman Thompson, Senior UX Designer, 2016 - 2019
Xbox - Homepage and navigation
Client: Microsoft
For 3 years, I designed, maintained, and updated the user experience across the Xbox marketing site. Including the homepage, navigation, the category pages, and the templatized product marketing pages.
Xbox Game Pass product marketing pages
Client: Microsoft
I designed new product marketing pages for Xbox Game Pass and Xbox Game Pass for PC, defined the commerce experience, and integrated the new experience into the existing site structure.
Xbox community page
Client: Microsoft
I designed the community hub that acted as a centerpiece for returning site visitors. It was designed to show all of the different ways to engage with the brand. It landed the latest news & updates, popular streamers, and upcoming events. And it provided avenues to dive deeper with dev stories, forums, support channels, and social channels.
Xbox One X product marketing page
Client: Microsoft
For the launch of the new console, I designed the Xbox One X product marketing page.
Xbox - Help me choose tool
Client: Microsoft
I designed a tool to help people choose the right console, games, and accessories personalized to their needs.
Xbox games catalog product listing page
Client: Microsoft
I designed the product listing pages for the Xbox games catalog focusing on filtration controls and results refinement.
Xbox Year in Review 2018
Client: Microsoft
I concepted, designed, and specced the Xbox Year in Review experience for 2018.
Minecraft.net redesign
Client: Microsoft
I overhauled the site architecture for Minecraft.net redesigning the navigation structure adding new products, features, and functionality.
Minecraft Education Edition content refresh
Client: Microsoft
My team updated the Minecraft Education Edition site to better communicate with educators and parents.
Mixer information architecture and product marketing pages
Client: Microsoft
I designed the information architecture, product marketing pages, feature pages, and provided future direction for integrating new marketing content into Mixer.com.
Goalkeepers annual event site
Client: Bill & Melinda Gates Foundation
I worked with the Gates Foundation to design a site for their annual Goalkeepers event and digital report.
Lenovo Smarter Technology for All brand campaign microsite
Client: Lenovo
Working with Lenovo, I designed the Smarter Technology for All brand campaign Microsite, exploring the limits of interactive storytelling on the web.
T-Mobile Money new user sign up
Client: T-Mobile
I designed the new user sign up flow for the T-Mobile money app.
Personal Projects
Hashi Arcade, Owner / Product Designer, 2025 - Current
Arcade and pinball machines
I founded a side business designing and building premium arcade and virtual pinball machines. I developed four distinct products through months of hands-on prototyping and iteration, then produced limited runs of each.
Skill sets
Figma | Adobe Creative Suite | HTML/CSS | Agile | Scrum | Design Thinking
Discovery
Requirements gathering
Competitive & best practices analysis
Content evaluation
Design pattern analysis
User research
User interviews
Personas
Heuristic evaluation
Ideation
Information architecture
Experience mapping
User flows
User journeys
Storyboarding
Content strategy and organization
Site navigation
Design
Lofi / Hifi wireframes
Visual design
Interaction design
Pattern libraries
Mood boards
3D Modeling
Prototyping
Figma / Adobe XD clickable prototyping
inVision prototyping
HTML/CSS (directional)
Production
Design specifications
Functional specifications
Web framework specifications
Templates & CMS specifications
Web accessibility specifications
Evaluation
A/B testing and optimization (directional)
Usability testing
WCAG 2.0 accessibility validation
Quick resume
Experience
Owner / Product Designer
Hashi Arcade
2025 - Current
UX Creative Director / Principal UX Engineer
Oracle
2021 - 2023
Senior UX Architect
Zillow
2020 - 2021
Senior UX Architect
Wunderman Thompson (Formerly: POSSIBLE)
2016 - 2019
UX Architect
Avanade
2015 - 2016
UX Designer
Sologic
2013 - 2014
QA & tech support
Various (See LinkedIn)
2003 - 2010
Internships
Product Development Intern
Earthbongo
Summer 2012
Policy Analyst Capstone Intern
U.S. Environmental Protection Agency
Summer 2011
UX Design Intern
UW: Transportation Services
Summer 2011
Technology Development Intern
Central Himalayan Rural Action Group
Fall/Winter 2010
Education
University of Washington
Major: Environmental Studies
2006 - 2012
Highline Community College
Major: Graphic Design
2003 - 2006
Contact me
Email: bijan.hashemi.ux@gmail.com
